GFY was created with one promise: colour that performs beautifully without the harsh chemistry. Our formulations are free from PPD, PTD, ammonia, and peroxide, offering a gentler alternative for those who want rich colour without traditional irritants. Powered by cleaner, low-reaction dye systems and our proprietary fade-curve technology, GFY ensures shades stay true longer and fade softly—not brassy or dull.

As an agile, science-driven brand, we work with expert formulators to bring lab-grade innovation to everyday users. GFY is where modern beauty meets smart chemistry—premium colour, kinder formulas, and a hair-loving experience from start to finish.